Gold Bond gets social at market
October 21, 2016,
AT THE MARKET – Independent bedding producer Gold Bond Mattress is getting social at the High Point Market here this week, and retailers can win prizes for participating in the company’s market promotion.
The Hartford, Conn.-based producer is hosting a social media contest in its showroom. Visitors to the showroom throughout market will have the chance to win a number of prizes. In order to be considered for entry, participants must follow Gold Bond on either of the company’s social media platforms, Facebook or Twitter.
Participants who land on the golden chocolate bar have the opportunity to “Scratch & Win” a futon. Each golden chocolate bar will have a scratch-off section that reveals either “winner” or “maybe next time.” The lucky holders of a “winning” golden bar will be entered to win a premium Gold Bond futon. The winner of the futon will be chosen randomly at the close of market and contacted via social media to claim his or her prize.
“We’ve been taking steps to increase our online presence, and social media adds a new platform to help us reach our target audience, engaging our retailers at market is an added bonus,” said Skip Naboicheck, vice president of sales for Gold Bond.