• David Perry

Gold Bond gets social at market

AT THE MARKET – Independent bedding producer Gold Bond Mattress is getting social at the High Point Market here this week, and retailers can win prizes for participating in the company’s market promotion.

The Hartford, Conn.-based producer is hosting a social media contest in its showroom. Visitors to the showroom throughout market will have the chance to win a number of prizes. In order to be considered for entry, participants must follow Gold Bond on either of the company’s social media platforms, Facebook or Twitter.

After showing proof of follow, participants will be able to spin the Gold Bond prize wheel. Possible winnings will include a golden chocolate bar, a floor sample, 10% off a future order, or a custom-branded Gold Bond portable phone charger.

Participants who land on the golden chocolate bar have the opportunity to “Scratch & Win” a futon. Each golden chocolate bar will have a scratch-off section that reveals either “winner” or “maybe next time.” The lucky holders of a “winning” golden bar will be entered to win a premium Gold Bond futon. The winner of the futon will be chosen randomly at the close of market and contacted via social media to claim his or her prize.

“We’ve been taking steps to increase our online presence, and social media adds a new platform to help us reach our target audience, engaging our retailers at market is an added bonus,” said Skip Naboicheck, vice president of sales for Gold Bond.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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