• Clint Engel

Who tops industry in mobile-friendliness test?

AICO only supplier with an "excellent" score

UPDATE, 10/26/16, 8:00 a.m.

Completing the home furnishings lineup, marketing firm CNA|SOPHIS ranked home furnishings bedding retailers, dividing the category into two groups: full-line home furnishings retailers and bedding retailers, with RC Willey and Mattress Warehouse garnering the top spots, respectively.

RC Willey earned first place with 97 out of 100 for overall mobile friendliness, 88 for mobile speed and 94 for desktop speed, for a total score of 279.

Two retailers that scored well in the furniture retailer category took second and third spots for full-line stores selling bedding: Steinhafels drew second place with a total of 264, and El Dorado was third with a total score in bedding of 264.

For the bedding retailer category, Mattress Warehouse came in with an overall 248 -- 98 for mobile friendliness, 68 for mobile speed and 82 for desktop speed. Finishing in second and third were Sleep Trian with a score of 242 and Mattress Firm with a total score of 235.


10/25/16, 9:38 a.m.

SCOTTSDALE, Ariz. — Marketing firm CNA|SOPHIS identified Ikea as the most mobile friendly home furnishings retailer out of more than 100 retailers tested.

AICO took the top spot for furniture manufacturers, and Saatva led bedding brands.

The rankings were based on mobile tests conducted by the integrated marketing for retailers, suppliers and bedding brands and bedding retailers (the latter to come). The firm is only releasing the top three companies in each field after testing companies in three areas: mobile friendliness, mobile speed and desktop speed.

Ikea led all 103 furniture retailer tested for a 267 score and was followed by Waukesha, Wis.-based Steinhafels (264 score) and Miami Gardens, Fla.-based El Dorado Furniture (263).

CNA|SOPHIS considered a score of 292 or higher “excellent,” 285-291 “superior,” 276-284 “very good” and 255-275 “good,” which means all three retailers fell in the good range.

In the Top Home Furnishings Manufacturer Brands category, AICO led the 77 companies with a score of 295 — the only company ranked as “excellent.” Palliser Furniture and Aspenhome tied for No. 2 with a 288 “superior” score.

In the bedding brands category (29 brands tested), the leader was Saatva, with a 263 “good” score, followed by Kingsdown (255) and BedInABox (247).

The top three mobile-friendly bedding retailers, out of 25 tested, will be announced Wednesday. Check back for an updated version of this story.

Lance Hanish, co-founding partner of Scottsdale, Ariz.-based CNA|SOPHIS, said the tests were conducted over a four-week period, and then the companies were retested for another week.

The mobile friendliness rating included consideration for things such as avoidance of plugins, size of content to the viewports, use of legible font sizes and appropriate size of tap targets. Mobile and desktop speed ratings had a 10-point checklist for things such as for avoiding landing page redirects and image optimization.

Hanish noted that desktop speed ratings were included in the rankings because laptops are considered “mobile desktops, and this is an important part of what is mobile today.”

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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