Just the Stats:  Home office

Furniture/Today Market Research -- Furniture Today, March 22, 2011

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, home office. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.
Home office retail sales

	2009 estimated spending in $ billions	2008 estimated spending in $ billions	% growth from 2008	% of 2009 total industry sales
Desks	$3.6	$4.0	-10.5%	5%
Other home office	$1.2	$1.3	-11.5%	2%
Total Home Office	$4.8	$5.3	-10.7%	7%

Source:  Easy Analytic Software and Furniture/Today market research

Home office in furniture stores

• Desks accounted for 2% and other home office generated 1% of furniture store sales in 2008.
• Desks accounted for 2% and other home office claimed 1% of selling space in furniture stores in 2008.
• Median SKUs for desks, 8 and median number of lines, 2. Median SKUs for other home office, 6 and median number of lines, 3.

Source:  Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2009

Consumers and home office

• If money were no object in 2009, 26% of U.S. consumers would redecorate their home office.
• Nearly nine out of ten responding consumers have purchased Ready-to-Assemble (RTA) furniture and out of that group, 70% have purchased an RTA desk, while 66% have purchased RTA other home office furniture.
• Less than half of responding consumers have purchased furniture online. Of those who have, 11% bought a desk online.

Source:  Furniture/Today and HGTV Consumer Views Survey, 2009

To purchase full copies of two of the special reports referenced above, click on the links below.
Desks and other home office potential report, December 2009
Furniture Store Performance Report: Merchandise Mix, September 14, 2009