Theodore Alexander to show in Milan for first time
Italian furniture fair runs April 12-17
Furniture Today Staff -- Furniture Today, March 23, 2011
MILAN, Italy — High-end home furnishings manufacturer Theodore Alexander will participate for the first time at the Milan Furniture Fair next month, the company announced.
It will show in Pavilion I-M15 N10 during the Salone Internazionale del Mobile, which runs April 12-17.
"The Milan Furniture Fair is one of the most prestigious fairs in the world," said Harvey Dondero, the company's CEO. "We see this as a tremendous opportunity to introduce our highly original innovative designs and hand-crafted home furnishings to a wide range of international buyers and design professionals."
The Milan space will feature a selection of best-selling pieces and new items. The lineup will include bedroom, dining, home accents and lighting from Theodore Alexander, as well as its branded Althorp Living History and Keno Bros. collections.
"While Theodore Alexander has a significant presence outside of North America, this show will help us greatly expand our efforts as we reach out to additional distributors, retailers, and trade customers," said David Parker, vice president of international sales. "Additionally, it offers an opportunity for us to strengthen our existing relationships with international accounts that attend the Salone Internazionale del Mobile in Milan."
The fair is held at the Milan Fairgrounds in Rho. Officials said last year's event drew 297,460 visitors and featured 2,500 exhibitors last year.
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