Natura offers warranty support for retailers
Furniture Today Staff -- Furniture Today, March 24, 2011
CAMBRIDGE, Ontario — Natural and organic bedding producer Natura World has created a turnkey warranty support program for independent retailers.
The manufacturer is taking responsibility for the warranty response process from the first call through repair or replacement of product, if necessary.
Retailers participating in the program will supply their customers with a toll-free number to call for warranty related matters. Natura World customer service representatives field the calls and can handle a range of services from questions about products to the scheduling of home inspections and repair or replacement.
"We believe this program solves a common problem smaller retailers have," said Ralph Rossdeutscher, president of Natura. "They must dedicate so much of their time to sales to generate revenue, yet they also want to be helpful to their customer with warranty issues. The problem is that there are so many hours in a day, and usually sales needs to take priority. With our program they can now rest assured that their customers' needs are being handled in a responsive, caring and professional manner by Natura, leaving them the time to focus on more income producing areas of their business."
The company tested the new warranty program with a group of Canadian retailers late last year.
"The core of our business has always been the smaller retailer," Rossdeutscher added. "It is where we began and they remain an important part of our dealer base today as well. The response we have gotten is tremendous as our dealers see the warranty support program as a real value-added service our company provides for them."
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Natura supports retailers' warranty programs
Apr 28, 2011
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