What's hot: Archetype Designs' Alistar sofa.
Key features: Alistar is a sleek contemporary 2-over-2 with deep seating and added details.
Why it's selling: Michael Dornblum of Philadelphia retailer Dwelling says its customers
are HGTV watchers and "the same customer who buys an iPod. They see the shows and they want something different and fresh but they still have a budget." The Alistar's sleek, deep-seated contemporary looks fits the bill.
Dornblum says he likes Archetype because the company has a fresh approach. "They say, ‘Do you want it a foot bigger or a foot smaller, you want it deeper, you want fabric, leather?' They open up the world but they do it without the meter running.
"Our salespeople are so confident that they can take that customer and say, ‘We can put another 10 inches here to make your room perfect.' That's an incredible option." 

What's hot: Rowe's D-720.
Key features: The D-720, the Woodrow sofa group, has sink-in comfort, feather soft cushions and is available as a sleeper. The sofa measures 91 inches in length.
Why it's selling: Pat Gizzi, vice president of Avanti Fine Furniture, says the D-720 is the store's best seller in a brown patterned microfiber with an $899 price point. "We always push Rowe's lifetime warranty. It's a comfortable frame. It's got a mix of contemporary and traditional - the tight back is contemporary and the roll arm is traditional. And where we are is pretty much in the traditional area of Chicago in the southwest suburb of Frankfort." 

What's hot: Younger's 405 sofa.
Key features: The 405 gives consumers a classic 1950s look that is transitional to fit almost any décor.
Why it's selling: Lora Sigesmund of modern/contemporary specialist PerLora in Pittsburgh said consumers think there is a lot of look in the 405 and the cover choices appeal to those into fashion. It's also at PerLora's entry price point. "It's an attractive price point for them, and the fabrics are interesting enough that we can satisfy that need," she said. 

What's hot: Flexsteel's 5966, Digby sofa.
Key Features: The smaller-scaled 79-inch sofa is available in promoted fabrics and pillows and can also be custom ordered.
Why it's selling: Mark Mueller, general manager and director of business development for Mueller Furniture in Belleville, Ill., said consumers like the Digby's clean lines, and it's priced right at $899. "It also has great versatility because you can get it in a sectional, a conversational sofa, or you can get it in a great, great leather."