ASFD event features Mod Mom founder
Furniture Today Staff -- Furniture Today, March 28, 2011
HIGH POINT — Fresh off a national TV appearance, Mod Mom Furniture founder Kiersten Hathcock will share her story of creating a fast-growing company at the annual American Society of Furniture Designers market dinner here.
Hathcock will be the guest speaker at the ASFD event on April 4 at the High Point Country Club. The dinner is open to non-members (at $35 per person) but seating is limited, and anyone wishing to attend should contact the ASFD's Christine Evans at (910) 576- 1273 or info@asfd.com before March 24.
To see Hathcock before the dinner, tune into ABC-TV's "Shark Tank" at 8 p.m. EST Friday, April 1, when she'll pitch her modern juvenile furniture designs to venture capitalist "sharks" in hopes of receiving funding to increase production capacity. She'll tell the sharks, "The Mod Mom Furniture brand has grown in recognition so fast that I couldn't keep up with the orders coming in from all over the world!"
Her story drew the attention of "Shark Tank" producers from a pile of 20,000 applications. Hathcock, a former marketing executive, left the corporate world in 2003 to spend more time with her kids. She did freelance marketing and nanny work, then came up with an idea for a product she could sell - modern style toy boxes, which few others were offering.
Hathcock
" Wood - working wasn't that foreign to me because my father, a self-taught carpenter and woodworker, built most of our furniture when I was growing up in Ohio," she said. "So I bought a table saw and the rest is history."
Until recently she made each box by hand in her garage and distributed them through online seller Etsy and other retailers. She recently announced that Mod Mom will partner with an Amish furniture manufacturer in Ohio, L&J Woodworking, to produce her designs.
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