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Natura promotes Dentale, Lambert to VPs

Furniture Today Staff -- Furniture Today, March 28, 2011

DentaleDentaleCAMBRIDGE, Ontario — Natural and organic bedding producer Natura World has promoted two of its top regional sales leaders to vice president in recognition of their contributions in building business.

Mark Dentale is now vice president of sales for the East Coast and Jim Lambert holds the same title for the West Coast.

Dentale, of Northport, N.Y., is a 28-year industry veteran who joined Natura World last year as a regional sales manager. Previously, he held senior sales roles with Spring Air, Simmons, Sealy and Ashley.

Lambert of Cypress, Texas, joined Natura World in mid- 2009 as its territory sales manager for Texas. He is a 30-year industry veteran, having held executive sales roles with Simmons, Sealy, Tempur-Pedic and Serta.

"Mark and Jim have made tremendous contributions to our company in growing their regions and territories in relatively short periods of time.LambertLambert

The key component in that success is their ability to work with new and existing dealers to help them get the most value and opportunity from their Natura relationship," said Natura World President Ralph Rossdeutscher.

"In these new roles, they will be resources for more of our dealers and sales associates in helping us to continue to build our brand."

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