Cargill BiOH launches Facebook campaign to benefit WorldBed
Unit to donate $1 for every "Like" received on its page, up to $2,000
Furniture Today Staff -- Furniture Today, April 4, 2011
For every online "Like" BiOH receives April 4-22, Cargill will donate $1 to the nonprofit, up to $2,000. Each cot-sized emergency relief field bed costs around $38 and is delivered by WorldBed to people in need.
Every person who "likes" the BIOH fan page at facebook.com/BiOHFans also will be eligible to receive one of four $50 Target gift cards in a random drawing.
The Cargill unit is the maker of BiOH polyols, an ingredient for flexible foam that is made from renewable soybean oil and is used in consumer products including bedding, mattresses, furniture, carpet cushion and automotive seats.
WorldBed was created in 2005 to aid victims of Hurricane Katrina, and has since provided relief beds featuring specialized 3-inch water resistant, medical grade covered foam to citizens of Haiti, Chile, Africa and Japan. Anatomic Global, a California-based manufacturer of memory foam sleep products, is the organization's founding sponsor.
WorldBed's goal is to distribute 200,000 beds worldwide to places and people in need.