Jeff Davis launches groovyscavenger.com website
Furniture Today Staff -- Furniture Today, April 7, 2011
ASHEBORO, N.C. — Jeff Davis, owner of the roughly 1,000-square-foot Groovy Scavenger here, has launched an e-commerce website to complement the discount-oriented home furnishings shop.
Davis, an industry veteran and president and owner of The Innovision Group, parent company of Groovy Scavenger, said in a release that the website at www.groovyscavenger.com was always intended as the second part of the business model.
He said a key feature is "solid, interactive, protected partnerships with manufactures and suppliers." The shop and website don't divulge supplier names unless vendors agree to be promoted. Products offered are closeouts, overstocks or clearance items.
The website bills Groovy Scavenger as offering "the coolest furniture deals on the planet with prices always up to 75% off of retail."
The physical store opened a year ago as a beta site for the brand and concept with the intention of proving it could work in a small way with minimal risk before moving to the second phase.
In a release, Davis said it was a "wildly successful year" for the shop, but the company declined to give sales figures.
In late 2009, Innovision also opened the first of its "pop-up" furniture stores called Furniture Liquidators of America, in Charlotte, N.C., aiming to sell closeouts, overstocks and a limited section of bestselling goods in changing locations via short-term leases.
It reopened the store and another one in Charlotte the next year and had planned to do as many at 10 pop-up events in the Southeast and Florida. But a spokeswoman for Innovision said the company is no longer doing the pop-up concept.