Bedding and stationary upholstery gain market share
November 29, 2016,
Bedding and stationary upholstery are this year’s winners in terms of sales market share within furniture stores. The mattress category gained two percentage points of market share from 14% last year to 16% in 2016. And, stationary uholstery gained one percentage point of share to a full 25% of furniture store sales.
Furniture stores also increased the number of lines carried for bedding and sofas. In 2016, stores carry a median of four bedding lines, up from a median of three last year, and a median of eight fabric stationary sofa lines, compared with seven last year.
While bedding and stationary upholstery grew, the categories of recliners, casual dining and youth bedroom each decreased by one percentage point of sales share.
When it comes to share of selling space, stationary upholstery, motion chairs, outdoor furniture and decorative accessories each gained one percentage point of share. On the negative side of the ledger, master bedroom lost two percentage points of selling space share, while youth bedroom and other occasional furniture each lost one percentage point.
The products of motion sofas, formal dining, occasional tables, entertainment furniture and home office all maintained their share of both sales and selling space between 2015 and 2016.
Furniture store sales increased 6.6% to $56.8 billion in 2015, according to the U.S. Department of Commerce. For 2016, furniture sales through July are tracking 3.7% ahead of the first seven months of 2015.