One-fourth of stores with websites accept orders online
November 29, 2016,
One-fourth of furniture stores with a website sell product online, according to responding stores answering the exclusive 2016 Furniture Store Performance Report. An average of 5% of revenues is generated from online sales, per the data. That’s the same percentage online captured last year as well.
A greater portion of stores are enabling and embracing the consumer’s smartphone and mobile habits as 34% of furniture stores now offer free WiFi to customers. That’s an increase of 13 percentage points over the 21% of stores that offered it two years ago.
Facebook is still the main social media site for furniture stores, with 94% of stores having a presence there. Twitter is the second most popular, with 74% of stores tweeting, and Pinterest comes in at No. 3, with seven out of 10 furniture stores pinning product and information. All told, social media marketing comprises 3% of a furniture store’s ad budget.
As far as sourcing product, furniture stores attend an average of four U.S. tradeshows each year, and 36% belong to a buying group. Nearly one-fourth of responding stores import product directly.