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Ethan Allen launches five signature lifestyle collections

Online quiz helps users determine best fit

Alex Lemonde-Gray -- Furniture Today, April 22, 2011

DANBURY, Conn. — Ethan Allen, a vertically integrated furniture manufacturer and retailer, recently announced that it will be offering five new lifestyle collections titled The Ethan Allen 5 Signature Lifestyles.

To promote the new offerings, the company offers a "Style Quiz" on its website titled "What's your style?" The quiz, which online visitors may take free of charge, is supposed to help the user determine which of the five lifestyle collections is the best fit.

The pre-quiz instructions tell visitors to "Go with your instincts. Choose fast." A series of pictures are presented in pairs with the user clicking on the picture that best suits him. Upon completing the quiz, the program will suggest the best suited style based on the user's answers.

The five lifestyle collection are Elegance, Modern, Romance, Explorer and Vintage.

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