John Thomas Furniture launches e-initiatives
New website, social networking efforts, video debut
Furniture Today Staff -- Furniture Today, April 26, 2011
HIGH POINT — John Thomas Furniture, Whitewood Inds.' casual dining division, has launched e-initiatives including a new website, social networking and a Select by John Thomas video.
 John Thomas Furniture’s new website is easier to navigate, the company says. |
The company's website at www.johnthomasfurniture.com is easier to navigate for consumers unfamiliar with the home furnishings industry or online shopping, according to Bryan Sprinkles, sales and marketing manager at John Thomas Furniture.
"The new site allows visitors to shop by styles such as transitional, colonial or contemporary, by collection ... or by category," Sprinkles said. He said the site "was really designed for the home furnishings novice, not the home furnishings industry."
The site also includes a dealer locator feature.
The company has also started a Facebook page.
"Our experience though, is that very few companies, b-to-b, have successfully figured out how to utilize social networking to grow their businesses," Sprinkles said. "We wanted to open a platform for retailers to talk to us, and each other, about our products. We see this as a great place for that type of open dialog."
John Thomas also has posted its first Select by John Thomas video on YouTube, demonstrating some of the collection's key qualities including customization, solid wood construction, and the fact it's made in America. The company encourages dealers are invited to play the video in their stores or customize it and use it for their own promotional purposes.
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