Natura World introduces latex mattress program at The Brick

Furniture Today Staff -- Furniture Today, May 2, 2011

CAMBRIDGE, Ontario — Natural and organic bedding producer Natura World said it has introduced a new latex mattress program at The Brick stores, building on the success of its pillow program with Canada's largest full-line furniture retailer.

The new line, Allure Latex, features a six-inch core of eco-friendly, plant-based foam for support, topped with six-inches of Talalay latex.

Atop the latex rests an inch of eco-friendly plant based foam for added comfort and several pounds of pure NaturaWool that maintains a dry, temperature-regulated sleep environment by wicking away moisture that can cause humidity and chills, officials said.

"We have enjoyed a wonderful relationship with The Brick for several years, starting with a few pillows, then doubling that number to six SKU's, and now moving into mattresses," said Natura World President Ralph Rossdeutscher. "The Brick program is another example of increasing consumer interest in natural and organic sleep products, and we are happy to assist this important retailer in providing them to their customers."