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Just the Stats: Motion Upholstery

Furniture/Today Market Research -- Furniture Today, May 16, 2011

Motion upholstery retail sales

	2010 estimated spending in $ billions	2009 estimated spending in $ billions	% growth from 2009	% of total furniture and bedding market
Motion sofas, reclining chairs and swivel/glider rockers	$8.7	$8.4	3.2%	10%

Source: Easy Analytic Software and Furniture/Today market research

Motion upholstery (excluding recliners) in furniture stores

Accounted for 6% of furniture store sales in 2009.
Accounted for 6% of selling space in furniture stores in 2009.
Median SKUs, 10 and median number of lines, 3.
Median best-selling price points for a fabric-covered motion sofa, $899, and $1,299 for a leather-covered motion sofa.

Source: Furniture/Today's Furniture Store Performance Report: Merchandise Mix, 2010

Motion sofas - from Upholstery Fabric and Style Survey

Leather/suede grabbed the largest pieces, posting a 37% share at medium ($900 to $1,599) price points and a 63% share of market at high ($1,600 and above) price points for units sold in 2008.

At low price points ($899 and below), microdeniers captured the biggest slice of the unit market share pie at 41%.
Contemporary styles reigned as market share leaders for motion sofas across all price points, garnering more than one-half of market share of units sold at medium (57%) and high price points (58%) and nearly three-quarters (72%) of share at low price points.

Source: Furniture/Today's Upholstery Fabric and Style Survey, 2009

To purchase full copies of the special reports referenced above, click on the links below.
Furniture/Today's Motion Sofa Product Potential Report, December 2010
Furniture Today's Furniture Store Performance Report, Merchandise Mix, September 27, 2010
Furniture Today's Upholstery Fabric and Style Survey, October 5, 2009

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Just the Stats: Motion Upholstery

Jul 20, 2010

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