Blueport Commerce adds Lovesac as a Client, Launches Levin Furniture Site
January 5, 2017,
This press release is submitted and shown here in its original form, unedited by Furniture Today.
BOSTON--(BUSINESS WIRE)--Blueport Commerce, the leading provider of ecommerce technology and services for the furniture industry, today announced that Lovesac—#83 and one of the fastest growing retailers on the Furniture|Today’s list of the Top 100 U.S. furniture stores—will be the next client to join its roster of top North American furniture retailers. The brand with 60 stores across the country will launch a new Lovesac.com on the Blueport Platform in Q2 of 2017.
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With its patented, modular, upholstered “Sactionals” and plush, foam-stuffed “Sacs,” Lovesac sought an ecommerce solution that could bring its multifaceted furniture to life, while enabling a seamless, consultative shopping experience spanning online and Lovesac’s unique stores.
President Jack Krause describes their adoption of Blueport’s cloud technology as an investment in omnichannel growth for the innovative, fast-growing furniture brand.
“For a brand that is as unique as Lovesac, we needed an ecommerce provider that offered innovative solutions for marketing and selling our one-of-a-kind Sactionals and Sacs,” he says. “Blueport’s ecommerce platform is optimized for big-ticket, omnichannel furniture out of the box. Leveraging that infrastructure, we can focus our efforts on building a bespoke Lovesac.com that takes our brand, our unique furniture and our stores to the next level.”
While Lovesac prepares to launch its updated brand vision on Blueport’s omnichannel platform, Levin Furniture—#40 on Furniture|Today’s list of the Top 100 U.S. furniture stores—is seeing instant results after launching a new Levinfurniture.com on the Blueport Platform.
This past Thanksgiving Weekend, Levin Furniture drove impressive results, led by strong online sales of upholstered living room furniture. With nearly half of Levin’s traffic and a quarter of online revenue generated through mobile, Levin’s instant success speaks to the power of Blueport’s mobile optimized technology in capturing and converting shoppers in this increasingly omnichannel category.
“It was tremendously gratifying to see Levin shoppers respond so positively to Levin’s new Blueport-powered website,” says Caroline Platkiewicz, Levin’s Ecommerce Manager at Blueport. “With a history dating back nearly 100 years, Levin is one of the most respected retailers in furniture. These tremendous results show the power of enabling a great retail brand with the best ecommerce platform in furniture.”
About Blueport Commerce
Blueport Commerce is the leading cloud ecommerce platform for furniture, used by the largest retailers in North America to run their omnichannel websites, provide better shopping experiences for their customers and drive sales online and in their stores.
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