Sleepy's new community program promises ‘Bedder Days'
Retailer to partner with organizations serving those in need
Furniture Today Staff -- Furniture Today, May 18, 2011
HICKSVILLE, N.Y. — Sleepy's has launched a community relations and cause marketing program called Bedder Days, which will partner with organizations serving those in need.
The bedding retailer said the effort will focus on people recovering from natural disasters or other events or situations that displace people from their homes.
Sleepy's said in a press release that "the aim is to provide a basic comfort to individuals who are facing a difficult time and are dreaming of ‘bedder' days to come."
"At Sleepy's, we have a history of providing our customers with a comfortable and restful night's sleep regardless of the day's events," said Adam Blank, the retailer's chief operating officer. "That's why we are committed to helping our neighbors in need by offering beds and other contributions to the organizations on the front lines providing assistance through catastrophic events and hard times."
Sleepy's recently provided 30 complete top-of-bed sets to the Hole in the Wall Gang Camp in Ashford, Conn. Founded in 1988 by Paul Newman, The Hole in the Wall Gang Camp is a nonprofit, residential summer camp and year-round center serving children and their families coping with cancer and other serious illnesses and conditions.