• David Perry

Englander offers proprietary latex foam

CHICAGO — Top 10 bedding producer Englander Sleep Products will launch in Las Vegas a complete redesign of its Tension Ease orthopedic collection featuring a new, proprietary latex foam.

The producer says it is “regionalizing” its World Market Center C-1596 market space for the first time to showcase beds made locally by its owners, in addition to the company’s national lines.

Both moves are designed to keep the Englander brand on a growth track in the new year, company officials said.

“We believe retailers will respond very positively not only to the new Tension Ease series, which has a noticeably unique feel, but also to the expanded mix of bedding products we’ll have on display,” said Kevin Toman, Englander’s president and CEO.

Expected to retail from $899 to $1,499, the new Tension Ease collection includes three models from 12 to 16 inches high, each of which is offered in a choice of comfort.

The beds, which use an encased-coil innerspring that’s also foam-encased, feature

a new, slow-recovery latex that’s exclusive to Englander. The two-inch, zoned latex layer offers superior body conformance, motion reduction and breathability, officials said.

“Our new slow-recovery latex is nine times more breathable than four pounds of visco foam and 25% more breathable than other slow-recovery foams,” Toman said. “The specific properties of this new latex allow body heat to escape while enabling room temperature air to circulate, which helps maintain a neutral sleeping temperature. It’s also antimicrobial, providing a cleaner and healthier sleep environment.”

The new Tension Ease series, which promises “Less Stress, Less Pressure, Better Sleep” in its tag line, also pairs layers of firm, upholstery-grade foams with the proprietary latex and features naturally breathable, moisture-absorbing Tencel fabrics. The beds are dressed in complementary mauve and gray upholstered furniture fabrics.

Englander markets a number of specialty brands, including E-gel and the Nature’s Finest Organic and Latex Sleep series. The producer also offers a number of coil-based designs, including Lifestyle and Posture Support, in addition to the newly redesigned Tension Ease collection.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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