• Clint Engel

Broad River promotes Rodrigues, Workmon to Sr. VPs

manny rodriguesManny Rodrigues
FORT MILL, S.C. — Ashley HomeStore licensee Broad River Furniture has promoted Manny Rodrigues and Charlie Workmon to senior executive positions and minority shareholders in the business.

Rodrigues, formerly vice president, human capital, is now senior vice president, human capital. Workmon, who was vice president, operations, was promoted to senior vice president, operations. Both continue to report directly to Charlie Malouf, president and CEO, of the Top 100 company with 15 HomeStores and one outlet in the Carolinas and Georgia.

Rodrigues joined the retailer in November 2014 as director of talent and was promoted to vice president of its newly named human capital department in July 2015. Before that, he led talent acquisition organizations at Liberty Mutual Insurance, Bank of America and Enterprise Rent A Car. A native of Rhode Island, Rodrigues moved to Charlotte, N.C., in 2003 and was director of international relations for Johnson & Wales University. In 2009, he was inducted into the university’s College of Business Hall of Fame for his success and leadership in the human resources field.

Rodrigues serves on the leadership development committee for the national retail arm of Ashley Furniture. At Broad River, he oversees talent acquisition and learning and development strategies; benefits and payroll; team member engagement; and safety efforts.

“We are in the people business, and our people are our greatest asset,” Malouf said in a release.

“There is no one I’d rather have overseeing our people strategy than Manny Rodrigues. We have had significant advancements in key performance indicators under Manny’s leadership, including low turnover, improved associate experience, increased safety, and significant savings in benefits and insurance premiums.”

Among other things, under Rodrigues, the human capital team launched a Career Paths program, developing clear advancement tiers in every department; retail performance standards; and Broad River’s Home Furnishings Experts program, the top tier of Broad River's career path in the sales area that takes into account both tenure and achievements.

Charles Workmon Charles Workmon
Workmon joined Broad River in January 2015 as senior director of transportation and was promoted to vice president of operations in August 2015. The retailer praised his “wealth of experience and best practices in home delivery and distribution gleaned from his 20 years of experience with retailers and manufacturers,” working in all areas of distribution.

Before joining Broad River, Workmon was director of business development for XPO Last Mile in Marietta, Ga., where he helped several major home furnishings retailers including Nebraska Furniture Mart, Ethan Allen, Bob’s Discount Furniture, Macy’s, and other Ashley HomeStore licensees.

At Broad River, he oversees all aspects of the operations and transportation departments, including inventory, billing and returns, warehouse, shop, in-home service, transportation and home delivery.

“A home furnishings retailer cannot be successful without having a reliable and strong operation that focuses on sales support,” Malouf said. “Much of Broad River’s recent success is due to the leadership and production from Charlie Workmon. He has continued to lead huge improvements in our KPIs, such as inventory integrity and productive piece rate, to all-time highs while concurrently driving down our costs.”

Among his successes while at Broad River are the conversion to a new last mile provider in August 2015; record-breaking inventory integrity improvements; improvements in the retailer’s home delivery service; significant decreases in returns and distribution center operating expenses; and implementation of lean strategies throughout the operation.

Jonathan Ishee, founder and executive chairman of Fort Mill, S.C.-based Broad River, said the HomeStore licensee has “a tremendous senior management team, and we believe that these changes only further strengthen and solidify our leadership team and our company.”

He called 2016 a “banner year,” and said Rodrigues and Workmon were “vitally important contributors to this success.”

“We are relentlessly focused on improving upon an exceptional 2016 with an even stronger performance in 2017,” Malouf said.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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