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  • David Perry

Paramount partners with SHEEX on bedding line

NORFOLK, Va. – Independent bedding producer Paramount Sleep, based here, has partnered with SHEEX bedding company to introduce a new line of products designed to maximize sleep quality, officials said.

The new line will be shown during the upcoming Las Vegas Market at the Red Rock Resort outside Las Vegas.

The products, which feature a collaboration of mattress and bedding products, include hi-performance mattresses, bed sheets, mattress pads, comforters and pillows, officials said.

“The SHEEX and Paramount partnership is truly a first in the industry and creates a win/win for the consumer and our retail partners,” said Richard Fleck, president of Paramount. “We could not be happier to offer the very best quality in both the mattress and bedding categories for our prospective buyers. Knowing how vested SHEEX is as a company in the unique materials and designs they choose, Paramount Sleep is truly honored to find an equally scrupulous collaborator.”

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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