• David Perry

Fashion Bed Group revamps adjustable bed line

CHICAGO, Ill. – The Fashion Bed Group has revamped its line of adjustable bed bases to provide more features, benefits and value, company officials said.

The new line will debut at the upcoming Las Vegas Market.

Company officials said they have added a number of upgrades to the line designed to keep it a strong performer in the new year.

“We’ve taken our adjustables line to a whole new level,” said Rob O’Neill, vice president of product development for Fashion Bed Group. “We’ve re-designed our entire selection to better cater to today’s design tastes and have made feature upgrades across the portfolio. At the same time, we’ve focused our pricing on delivering the best possible values.”

The highlight of the new line-up is the expansion of the company’s flagship S-Cape Series. Offered in three designs – available in foundation and furniture styles – all of the S-Cape models now come standard with an upgraded back-lit wireless remote that stands on its own and include features like zero gravity, two programmable positions, a snore button and a flat button, easy wireless syncing, dual full-body massage with wave action, under-bed lighting, and adjustable height legs.

In addition, the S-Cape 2.0+ also includes an app and four-port USB hub on each side of the base capable of charging up to eight devices at once. The app is available as an option with the other S-Cape models. S-Cape models are priced to retail starting at approximately $1,199.

FBG has also re-designed its opening price point offerings to be more value-driven, starting with models like the new Raven, which comes with a wireless remote and features a suggested retail price of $699.

Additionally, the Falcon model has been upgraded to the Falcon 2.0+ and now includes a full suite of features such as adjustable-height legs, under-bed lighting and a new wireless remote design with more options. The Falcon 2.0+ is priced to retail at approximately $849.

In addition to these enhancements, all of FBG’s adjustable bases now come with the company’s proprietary MicroHook mattress-retention system, which eliminates the need for an unsightly retainer bar at the end of a bed. The gripping application keeps the mattress from sliding off the base and presents a sleeker, more appealing overall profile, officials said.

“As the industry leader in adjustable bases, we continually strive to elevate the category through innovation and reinvention,” O’Neill said. “We approached this line refresh with a keen focus on delivering attractive, attainable designs loaded with thoughtful standard features that respond to the needs of today’s consumers.”

Fashion Bed, which is also debuting a new tri-fold mattress foundation, exhibits in World Market Center B-1326.

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
See my first music video at http://ftbeddingman.com/

VIDEOS

  • Mid-August news features acquisitions, Amazon and avenues of growth

    Camera Icon More Videos