• David Perry

Diamond Mattress to show boxed beds

RANCHO DOMINGUEZ, Cal. — With sales of its beds-in-a-box soaring and now accounting for almost one-third of its entire mattress business, Diamond Mattress is broadening its offerings in that fast-growing category.

The producer will use the upcoming Las Vegas Market to launch two new bed-in-box collections that further diversify its burgeoning portfolio of boxed models, officials said.

Diamond DestinationThe Destination Collection is a new boxed bed offering from Diamond Mattress.
The company will present in its World Market Center C-1552 showroom a new three-model Phantom line in a choice of firm, medium or plush, and a new Destination collection offering the same three comfort choices.

“We’re experiencing rapid growth in the boxed-bed segment, which is why we’re expanding our offerings with new designs and additional features,” said Diamond President Shaun Pennington. “The level of consumer engagement in this category is amazing.”

The new Phantom line, which is set to retail at $799 in queen (mattress only), is a contemporary-styled collection featuring latex, ventilated Cool Touch gel memory foam and other foam layers, including a high-density base foam.

At 11.5 inches high, Phantom mattresses are covered in a new non-quilted, white Snowstorm knit fabric that’s cool to the touch. The borders are covered in a non-quilted gray knit. On an upholstered platform base, the overall look is sleek and modern, officials said.

Diamond’s new Destination collection has a more traditional luxury look, using a quilted panel on top rather than fabric-covered latex. Expected to retail at the same price levels as the Phantom models, Destination beds use a white CoolTek stretch knit with black accents that highlight the quilt pattern.

CoolTek is a moisture-wicking fabric that enhances air circulation and mattress breathability, the company says.

The Destination models also have a black damask border fabric that features circular tufting.

Diamond’s marketing approach enables retailers to offer their customers the choice of either taking their mattress home that day or having it drop-shipped to their home anywhere in the U.S. for a low flat rate, officials said.

“Our objective is to give stores the options that their customers are looking for and to create a positive experience for mattress shoppers whether online or in-store,” Pennington said.

Diamond also will present a new point-of-sale display that promotes the high performance pillows and mattress and pillow protectors the company is launching during the show.

David PerryDavid Perry | Executive Editor, Furniture Today

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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