• Clint Engel

How's the weather ... impacting sales?

Are snow, ice and flooding putting a crimp in 1st quarter furniture business?

FORT MILL, S.C. — Charlie Malouf, president and CEO of the Ashley HomeStore licensee here sees it this way: If it had to snow on a Saturday, this past one was a good choice.

“It could have been a lot worse,” he told Furniture Today this week. “At least it wasn’t New Year’s or Presidents Day.

“It wasn’t a major holiday weekend. So if we had to pick one to lose (this was a good one) although I wish it would snow on a Tuesday or a Wednesday.”

The other good news is Broad River didn’t lose the whole weekend or even the entire Saturday. The Top 100 company operates stores across the Carolinas and in Augusta, Ga., and Malouf said the Southeast snowstorm this past weekend led to a “mixed bag,” of results. It’s Western North Carolina HomeStore in Arden and the Hickory, N.C., stores were the hardest hit, unable to open Saturday, while some others in Raleigh and Durham, N.C., for instance, closed early and saw limited foot traffic.

Stores in Augusta, Columbia, S.C., and Pineville, N.C., did better.

driving winter storm“The day wasn’t completely lost, but I think everyone was kind of freaked out and homebound,” Malouf said. “There were a lot of icy roads, and people couldn’t get to work.”

Broad River put safety first, too, closing down its corporate off for the day and rescheduling deliveries for this week.

“This is the third year in a row we had a Saturday knocked out due to a snowstorm or ice storm,” he said. “We have a quota of one per year, so as long as there is not another one that will be fine.”

Severe weather this year — including snow and ice in the South and heavy rains and flooding out West — has been disrupting lives and routines in many areas across the country. Have a weather story to share? Please comment below or contact Senior Retail Editor Clint Engel at cengel@furnituretoday.com.

Clint EngelClint Engel | Senior Retail Editor, Furniture Today
cengel@furnituretoday.com

Please feel free to email or call me with all of your retail news and tips, including expansion news, successful merchandising and marketing strategies and anything else you would like to see covered by Furniture/Today.  Contact me directly at cengel@furnituretoday.com or 336-605-1129.

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