• Cecile Corral

Atlanta Rug Market kicks off today

Manufacturers, suppliers in bloom in with spring/summer collections

ATLANTA– The winter edition of the International Area Rug Market gets underway today at the AmericasMart.

Looking ahead to a New Year that, by many, is expected to prove positive for the category, rug suppliers and manufacturer came to market with a bevy of new products across a range of constructions and looks.

One thing is evident early on into this week’s event: There is plenty of more room for color.

While neutrals in grays, sandy shades and blues are expectedly prevalent, the spectrum of new rugs for the season is broader, casting a wider arch across the industry.

nourison chromaNourison's Chroma
Here are some of the highlights so far:

  • Nodding to customers’ demands for higher-bracket product, Nourison is unveiling several new design additions to its upscale-tilting sister collections Opaline and Prismatic. Both of them made of wool and Luxcelle (faux silk), Opaline features traditional and transitional looks, while Prismatic – as its name suggests -- offers a balance with its more contemporary and abstract rug styles in a more vibrant palette. A 5-by-8-foot is set to retail for $2,000.
    Also new is the Chroma collection, a loom-woven wool-and-nylon blend collection that – also as its name relays – centers on color and rhythm.
  • OW bohemianBohemian, from Oriental Weavers
    Oriental Weavers is building on the hyper-momentum of its year-ago introduced Andorra collection – which has become the company’s best-selling rug collection to date -- with two new offerings made in related constructions: Evolution and Atlas.
    Evolution comes in 16 abstract and organic-type looks, while Atlas spans eight “non-solid solid” rugs in two patterns, each in four colorways.
    Also new from OW is the bold and adventurously hued Bohemian collection, a brightly-colored grouping of machine-woven polypropylene rugs featuring “global and eclectic” color stories based on bright pinks, vivid blues and firey reds and yellows.
  • momeni-afsharFrom Momeni's Afshar collection
    Momeni has come up with a new rug construction -- 100% polypropylene chenille face with an all-cotton back. Add printing, and the result is a collection of rugs that are thin in depth but very wide in color. Inspired by vintage florals and tribal themes, the Afshar collection comes in seven Turkish machine-made patterns.
    Similarly yet differently, the also-new Moroccan rag rug-inspired Margaux collection uses vivid palettes in patterns but on a plush, shaggy take on a 100% polyester construction.
  • Furtively expanding into a new business segment is Dalyn Rugs, which this market marks its first year into the hospitality sector. The company’s Lapama division, launched last January, was designed to serve hotel chains and corporate commercial customers with a range of durable-yet-fashionable rugs that can be used in lobbies through hotel rooms.
    Bryan McIntosh, director of marketing, said the division is quickly growing, giving cause to Lapama expansion with more offerings in added constructions and designs.
    “We can make 2-by-5-foot between-bed rugs through 12-by-25-foot rugs for lobbies – and much more,” he explained. “We’re trying to be the first rug company that breaks into hospitality. Designers tell us there is a need for our products, and we’re making a serious effort by adding more varieties – from blends to wools.”
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Cecile CorralCecile Corral | Senior Product Editor, Home & Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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