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Brooklyn Bedding merges with Top 15 bedding e-tailer

PHOENIX — Brooklyn Bedding, a bedding producer and online bedding retailer, has merged with Nest Bedding, a Top 15 bedding e-tailer, officials said.

The merger produces a vertically integrated company that is a leader in the bed-in-a-box arena, officials said.

Nest Bedding sells its products through its website, www.nestbedding.com, as well as through brick-and-mortar stores located in New York City and in Santa Monica, Costa Mesa, Palo Alto and San Francisco, Calif. In addition, through a partnership with AirBnB, Nest Bedding can be experienced in another 60 locations in the U.S., the company said.

With the merger, Nest Bedding envisions opening showrooms in major markets across the country, officials said.

Brooklyn Bedding produces and sells mattresses and bedding nationally through its website, www.brooklynbedding.com, and other e-commerce websites like Amazon. Brooklyn is one of the few companies in the bed-inbox category that manufactures its own products, which it does at its 145,000-square-foot manufacturing facility in Arizona, officials said.

“We are extremely excited to partner with Brooklyn Bedding, one of the leaders in the bed-in-a-box industry,” said Joe Alexander, the founder of Nest Bedding. “Brooklyn Bedding was already our primary supplier, and now with them as our partner the relationship will continue to flourish.”

Added John Merwin, Brooklyn Bedding’s co-founder and CEO: “We have always admired Nest Bedding’s ‘brick and click’ strategy. Together we are a vertically integrated company, from manufacturing to e-commerce to physical, real stores. Together we have multiple brands and sales channels, which we believe creates tremendous growth potential.”

“This really was the perfect marriage of two of the leading ‘bed-in-a-box’ companies,” said Duane Stullich, managing partner at FocalPoint, the financial advisor on the transaction. “The people and strategies fit together perfectly.”

David PerryDavid Perry | Executive Editor, Furniture Today
dperry@furnituretoday.com

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

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