Vander Woude to Lead Sales at Anatomic
David Perry -- Furniture Today, May 27, 2011
Vander Woude
CORONA, Calif. - Anatomic Global has promoted industry veteran Rick Vander Woude to national sales director as part of a management realignment in the wake of President Jeff Scorziell's decision to take a leave of absence.
Scorziell said he and his wife are moving to Zimbabwe for six months to focus on missionary work they began in the country several years ago.
He will remain a consultant to the company, a manufacturer of memory foam mattresses.
Anatomic Global created the new position of national sales director for Vander Woude, who has been with the company as a regional sales representative since July 2009. He has had nearly 30 years of experience running sales organizations in the specialty bedding category and has worked for Simmons, Tempur-Pedic and Innomax.
Vander Woude will oversee Anatomic's six regional sales managers and its independent reps. He also will lead the company's efforts in its growing retail networks channel.
"Rick has been one of our strongest producers for the past several years and has been serving as a mentor to other sales representatives for some time, so I believe this is a very natural evolution of roles for him in our organization," said Anatomic Global CEO David Farley. He said Scorziell's decision was "bittersweet" for the organization and for him personally.
"Jeff and I have become good friends and close colleagues these past few years," Farley said. "When I wear my CEO hat I would say I had wished he had picked another time to make this journey. But as his friend, I understand his commitment to the children of Africa and their need for his good work. We needed to find a balance between the needs of Jeff and those if the organization. I believe the transition and structure we have created serve all needs well."
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