Back To Bed gives away mattresses on Chicago TV show
Furniture Today Staff -- Furniture Today, May 31, 2011
CHICAGO — Chicago-area bedding retailer Back To Bed helped kick off the Memorial Day holiday with a Simmons mattress giveaway on a Chicago television talk show.
Back To Bed, based in Itasca, Ill., gave the 48 audience members attending ABC's "Windy City Live" show a Simmons Beautyrest Anniversary mattress, valued at almost $2,000.
The audience members and viewers at home learned that a new mattress is one of the most purchased items during the Memorial Day holiday, and they also learned about the Pocketed Coil technology that Simmons uses in its Beautyrest line.
The May 27 giveaway also helped give the new "Windy City Live" show a boost. It is filling the time slot formerly held by the Oprah Winfrey Show, which recently ended its long run.
Simmons is a major supplier to Back To Bed.
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