Star Furniture Opens Store in New Houston Location
Clint Engel -- Furniture Today, June 1, 2011
WEBSTER, Texas - Star Furniture has grand opened its 75,000-square-foot showroom at 20010 Gulf Freeway here in greater Houston.
The doors opened May 4 with an invitation-only event for preferred customers, who enjoyed food and live music while they got a sneak peek at the new display.
Bill Kimbrell, CEO of the Texas retailer, part of Berkshire Hathaway's furniture division, said the store replaces an existing unit and is the Houstonbased midpriced to upper-end company's third relocation in four years. Both of the other new stores - in North Houston and Austin - have performed well, Kimbrell said in an email, adding, "We anticipate our latest will follow suit."
"We could not be more pleased with our new ... NASA (area) showroom," he said. "It really sets Star apart as a destination for style, quality, and value. Area consumers have responded very positively, and we had a huge turnout at our grand opening party. The new store is a special tribute to all Star associates and our commitment to being ‘Different by Design,'" he said.
Preferred customers at the grand opening event also received a voucher for an extra 20% in savings for a $20 donation to the United Way of Greater Houston. Also as part of the celebration, Star is giving away a $25,000 room makeover.
In a press release, Kimbrell said that with the new showroom, the 10-store retailer "created a shopping environment that's different from any store in the area."
The showroom incorporate natural light and uses a layout that highlights lifestyle settings, "each meticulously designed by Star's in-house designers" and featuring furniture and accessories.
As with Star's other stores, key suppliers to the new showroom include Thomasville, Bernhardt and Natuzzi, and Serta, Simmons and Tempur-Pedic in bedding. The store also features area rugs, artwork, custom draperies and custom furnishings, as well as interior design services and free decorating seminars throughout the year.
"Star Furniture is aware that the economy has affected customers' mindsets as well as their pocketbooks," the company said in the release. "Customers are changing the way they shop and being far more deliberate in their purchases, which aligns well with Star's model."