Michael Amini | Kathy Ireland Home Designs to launch in 2017
January 23, 2017,
AT THE MARKET — Two industry veterans, Michael Amini and Kathy Ireland, have finalized a joint agreement to create a new home furnishings line.
Michael Amini | Kathy Ireland Home Designs will debut this year, according to an announcement made by Amini, CEO of AICO/Amini Innovation Corporation, and Ireland, CEO and chief designers of Kathy Ireland Worldwide.
Amini said that he had been considering adding a new style category to the AICO product portfolio, one that would address a broader, younger market at retail. He added that the new line will feature eclectic, casual designs reflecting Ireland’s brand and wide consumer appeal at “great price points.”
Michael Amini and Kathy Ireland
Ireland said she and her staff have long admired the Amini product line and “the man responsible” for the furniture. Listed as one of America’s most successful celebrities by Forbes magazine and as one of the country’s most successful self-made women, Ireland is at the helm of a brand listed at the 25th most powerful brand globally by License Global magazine and with annual merchandise sales of $2.6 billion, according to Forbes.
“We’re delighted to design something very special for retailers to offer and satisfy today’s customers’ more relaxed lifestyles,” Ireland said. “With Michael at the helm of this collaboration, we believe something wonderful is about to happen.”
The Michael Amini | Kathy Ireland Home Designs line is scheduled to launch in 2017. AICO President Martin Ploy said the company will finalize the launch date in coming weeks.
“We’re very pleased that Kathy Ireland Worldwide has joined our co-branded portfolio,” Ploy said. “This will expand our collections for retailers while maintaining excellence that is a hallmark of Michael Amini. Because of the large amount of SKUs and various collections within this offering, we will announce a launch date in the near future. As always, a major introduction from Michael Amini will require a spectacular presentation encompassing all facets of home furnishings teamed with an exciting debut event.”
In 2010, Michael Amini entered into an agreement with actress, artist and philanthropist Jane Seymour for a lifestyle furnishings line. The Michael Amini & Jane Seymour, A Design Collaboration collection will continue.
“Jane Seymour remains a very important part of our corporate family,” Ploy said. “Her long-term partnership with Michael Amini has produced extraordinary results, some that helped redefine industry styling with the glitz and glam looks of Hollywood and the many glimmering collections that followed.”
Most Viewed Articles
Related Content By Author
Mid-August news features acquisitions, Amazon and avenues of growth
Furniture Retail Solutions
Over the past year, our editorial team has been on the road, studying retail – what's working and what challenges even the most established retailers face. Born from these studies is Furniture Retail Solutions – a multi-part series addressing common problems retailers face. Read our first two articles:
RSA Insights & Intelligence
RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* Why buying mattresses online is harder than consumers think
* How RSA can capitalize on the adjustable base boom