Simple Finance is now Acima Credit
January 30, 2017,
SALT LAKE CITY – Lease-to-purchase specialist Simple Finance is changing its name to Acima Credit.
Acima will continue to provide lease-purchase financing and service and support to retail merchants and their customers who come from a variety of credit positions. The name change is driven by a trademark issue between the Utah company, and Simple Bank, located in Oregon.
“Acima” means “Rise Above,” and reflects the company’s core mission to provide point-of-sale finance products through retail merchants to help people rise above their financial constraints.
Acima uses a proprietary technology platform to analyze non-traditional data points to accurately determining credit risk without accessing the traditional credit reporting system, allowing it to provide customers (through their retail merchant of choice) with a simple ‘no credit needed’ lease-to-own financing option.
The new name officially becomes effective Jan 27.
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