Lexington inks agreement with Barclay Butera
February 9, 2017,
The company said the launch of the new Barclay Butera for Lexington licensed collaboration will include two indoor lifestyle collections. Each will have a significant upholstery component that highlights “Barclay’s unique styling touch, his keen eye for tailoring and talent for creating statement frame and fabric combinations.”
“In today’s market, and from a retailer’s perspective, a design license makes sense when the collaboration adds significant value to the product, and there exists a compelling business case for the proposed style category,” Lexington Home Brands President and CEO Phil Haney said in a statement. “In the case of our partnership with Barclay Butera, we are totally confident in our ability to add significant value based on the strength of his design aesthetic, its relevance to our target audience and the pressing need for an updated interpretation of traditional in the marketplace.
“In recent years, we have seen a rapid and dramatic shift towards transitional and contemporary styling in home furnishings,” Haney added. “However, when asked about their lifestyle preferences, over half of affluent consumers still describe themselves as traditionalists. We believe that the industry’s race to contemporary has left a void, creating an important business opportunity for reinventing neo-traditional design. We were very intentional in seeking out the designer with whom we would partner on this project, and Barclay Butera was our first choice. He brings a proven body of work, a proclivity for offering a fresh vision and relevance to the classics, and four highly successful retail boutiques that ground his design vernacular in the realities of retail.”
Butera has operated his Barclay Butera design firm based in Newport Beach, Calif., since 1994. His retail boutiques are in Newport Beach, Corona del Mar and West Hollywood, Calif., as well as Park City, Utah. He also has written five design books.
In a statement, Butera said he was pleased to be working with a “company that has such an impeccable reputation for spectacular design and incredible product development capabilities. I have been a Lexington dealer for years, and I am also ecstatic with their commitment to quality and customer service.
"Lexington has intelligently positioned themselves as a designer line with broad appeal because of their innovative styling, lifestyle merchandising and strong relative value. Lexington products are totally relevant for my high-end design jobs, yet resonate with consumers in my retail showrooms as well.”