Maximo opens first U.S. furniture store, plans more

Mexico-based retailer now in San Antonio

Heath E Combs -- Furniture Today, June 27, 2011

SAN ANTONIO — Maximo Furniture, a Mexico-based furniture retailer with 10 locations in North America, has opened its first U.S. store here and says it plans to open more locations.

Maximo has stores in Mexico City, Cancun and Querartero and other locations in Mexico. It was launched about 25 years ago by Mexico City-based furniture manufacturer Maderichi.

According to its website, Maximo chose San Antonio because of its proximity to Maderichi and the opportunities afforded by NAFTA, the North American Free Trade Act.

Maximo's U.S. operations here are led by Jorge Reyes Altamirano, president of Maximo U.S.A., whose background includes extensive experience as an attorney and as a legal representative of tenants in Mexico City Airport.

Maximo offers a variety of furniture for the dining room, living room and bedroom, as well as accent pieces. A press release also said Maximo plans to launch a luxury brand called Dettaglio this year.

"We have the ability to offer quality products from internationally experienced designers. Our rich history with contemporary styles can give consumers confidence in our furniture," Reyes said in the release.

The first location is on San Antonio's south side in the Southpark Mall.

Company officials were not immediately available for comment.