Just the Stats: Recliners

Furniture/Today Market Research -- Furniture Today, June 28, 2011

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, recliners. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Recliner retail sales

	2010 estimated spending in $ billions	2009 estimated spending in $ billions	% change from 2009	% of total furniture and bedding market
Reclining chairs	$3.8	$3.7	3.1%	5%

Source:  Easy Analytic Software and Furniture/Today market research

Motion chairs (including recliners, gliders/swivel rockers, etc.) in furniture stores

• Accounted for 8% of furniture store sales in 2009.
• Accounted for 7% of selling space in furniture stores in 2009.
• Median SKUs, 35 and median number of lines, 4.
• Median best-selling price points for a leather recliner, $625 and $399 for a fabric-covered recliner.

Source:  Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2010

Reclining chairs - from Upholstery Fabric and Style Survey

• At low price points ($799 and below), microdeniers captured the biggest slice of the unit market share pie at 44%. At medium price points ($800 to $1,499), microdeniers gathered 30% of unit market share. 
• Leather/suede acquired a 64% share at high ($1,500 and above) price points for units sold in 2008.
• Contemporary styles reigned as market share leaders for reclining chairs across all price points, garnering 69% at low price points, 50% at medium price points and at high price points, 44%.

Source:  Furniture/Today's Upholstery Fabric and Style Survey, 2009

Consumers and recliners

• Nearly seven out of 10 consumers expect to pay less than $800 for a leather recliner; while almost three-fourths of consumers expect to spend less than $500 for a fabric recliner.   
• More than one-half of consumers shop traditional furniture stores first when looking to purchase a recliner.

Source:  Furniture/Today and HGTV's Consumer Views Survey, January 2010

Recliner features that entice consumers to pay more

	% of consumers
Stain-resistant fabric	58%
Warranty	56%
Additional back support	46%
Leather	45%
Extended foot rest	36%
Safety mechanism when leg rest is extended	36%
Reclines to a flat, horizontal position	36%
Wider seat	34%
Deep cushions	33%
Rocking motion	33%
Swivel motion	28%
Brand name	27%
Glider motion	22%
Smaller in size	21%
Matching ottoman	20%
Motorized reclining motion	14%
Wing back	11%
Cup holders	10%
Exposed wood	7%

Source:  Furniture/Today and HGTV's Consumer Views Survey, January 2010

To purchase full copies of the special reports referenced above, click on the links below.
Furniture/Today Recliners Metro Market Product Potential Report, December 2010
Furniture Store Performance Report: Merchandise Mix: September 27, 2010
Furniture/Today's Consumer Views: Spotlight on Recliners, April 2010