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Just the Stats: Stationary upholstery

Research Department -- Furniture Today, June 28, 2011

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, stationary upholstery. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Stationary retail sales

	2010 estimated spending in $ billions¹	2009 estimated spending in $ billions¹	% growth from 2009	% of total furniture and bedding market
Stationary sofas/sofa-sleepers/loveseats	$12.4	$12.0	3.2%	15%
Stationary chairs	$1.7	$1.7	3.4%	2%
Total Stationary upholstery	$14.1	$13.7	3.2%	17%

¹Figures have been rounded.
Source: Furniture/Today market research and Easy Analytic Software

Stationary upholstery in furniture stores

Accounted for 21% of furniture store sales in 2009.
Accounted for 22% of selling space in furniture stores in 2009.
Median SKUs, 45 and median number of lines, 7.
Median best-selling price points for a leather stationary sofa, $999 and $599 for a fabric-covered stationary sofa.

Source: Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2010

Style trends for stationary sofas

Of retailers' 2008 total upholstery sales, 62% came from stationary upholstery.
53% of retailers' 2008 stationary sofa unit sales were Contemporary in style.
The next most-popular style behind Contemporary was European country, generating 12% of retailers' 2008 stationary sofa unit sales.
Leather/suede and microdeniers were the most-popular fabrics for retailers' 2008 stationary sofa unit sales, producing almost one-half of total unit sales.

Source: Furniture/Today Upholstery Fabric and Style Survey, 2009

Consumers and sofas

Sixty-three percent of consumers will first shop for a stationary sofa through a traditional furniture store.

Sixty-five percent of consumers choose a sofa retailer based on its reputation.
Durability and quality are the consumer's leading concerns when buying a sofa.
Of online home furnishings buyers, a combined 11% purchase stationary chairs and sofas.

Source: Furniture/Today and HGTV Consumer Views Survey, 2008 and 2009; The 2010 Consumer, 2009

To purchase full copies of the special reports referenced above, click on the links below.

Furniture/Today Stationary Sofa Metro Market Product Potential Report, December 2010
Furniture Store Performance Report: Merchandise Mix, September 27, 2010
Furniture/Today's The 2010 Consumer, December 7, 2009
Furniture Today Upholstery Fabric and Style Survey, October 5, 2009
Furniture/Today's Consumer Views: The Internet, October, 2009
Furniture/Today's Consumer Views: Spotlight on Sofas, April 2008

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