Just the Stats: Occasional tables

Furniture/Today Market Research -- Furniture Today, June 28, 2011

The Just the Stats series gathers in one place data Furniture/Today's Market Research team has compiled on specific product categories; in this case, occasional tables. Drawn from special research reports published throughout the year, the data points spotlight what's going on with the category.

Occasional table retail sales

	2010 estimated spending in $ billions	2009 estimated spending in $ billions	% growth from 2009	% of total furniture and bedding market
Occasional Tables	$4.3	$4.2	2.7%	5%

Source:  Easy Analytic Software and Furniture/Today market research

Occasional tables in furniture stores

• Accounted for 5% of furniture store sales in 2009.
• Accounted for 5% of selling space in furniture stores in 2009.
• Median SKUs, 30 and median number of lines, 5.
• Median best-selling price points for a cocktail/coffee table, $275.

Source:  Furniture/Today Furniture Store Performance Report: Merchandise Mix, 2010

Consumers and occasional tables

• Fifteen percent of consumers planned to buy occasional tables in 2010.
• Thirteen percent of online home furnishings buyers purchase occasional tables.

Source: Furniture/Today's The 2010 Consumer, December, 2009; Furniture/Today and HGTV Consumer Views Survey, 2009

To purchase full copies of the special reports referenced above, click on the links below.
Occasional tables product potential report, December 2010

Furniture store performance report: Merchandise mix, September 27, 2010
Furniture/Today's The 2010 Consumer, December 7, 2009
Furniture/Today' Consumer Views: The Internet, October 17, 2009