Mattress Firm names new CMO
February 15, 2017,
"We are thrilled to have Sicily join our team as we move into the next chapter of our story," said Ken Murphy, president and CEO of Mattress Firm. "Her extensive business expertise and marketing leadership will help us refine our marketing approach to create smarter consumer connections and fulfill our mission to help our customers get a better night's sleep."
Dickenson will lead the marketing teams at Mattress Firm with a focus on building a differentiated brand through customer-centric initiatives that create a meaningful connection with people and bring the best night's sleep possible to Mattress Firm customers.
"Mattress Firm's commitment to excellence is powerful, and I am energized to bolster existing marketing efforts through additional touchpoints that allow us to connect with our customers," said Dickenson.
"The growth and development of our leadership team is indicative of the momentum our company is experiencing," said Murphy. "Sicily is the right person to advance our marketing efforts as we continue to meet the needs of our customers in an age when they are more engaged and connected than ever before."
Mattress Firm has more than 3,600 company-operated and franchised stores across 49 states, holding the largest geographic footprint in the U.S. among multi-brand mattress retailers. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. Most recently, the specialty bedding retailer has made industry headlines when the company split from its longtime partnership with leading bedding producer Tempur Sealy.