• Erin Berg

Mattress Firm names new CMO

sdickenson-mattfirmSicily Dickenson
HOUSTON, Texas -- Mattress Firm, the nation's largest specialty bedding retailer, has named Sicily Dickenson its new chief marketing officer.

"We are thrilled to have Sicily join our team as we move into the next chapter of our story," said Ken Murphy, president and CEO of Mattress Firm. "Her extensive business expertise and marketing leadership will help us refine our marketing approach to create smarter consumer connections and fulfill our mission to help our customers get a better night's sleep."

Dickenson brings more than 13 years of experience in digital marketing, marketing communications, creative services and brand marketing. Prior to joining Mattress Firm, Dickenson was the CMO and senior vice president of marketing and customer experience for NRG Energy, where she developed and maintained a brand strategy for the NRG portfolio of brands. Before that she served in a number of marketing leadership positions for Reliant Energy.

Dickenson will lead the marketing teams at Mattress Firm with a focus on building a differentiated brand through customer-centric initiatives that create a meaningful connection with people and bring the best night's sleep possible to Mattress Firm customers.

"Mattress Firm's commitment to excellence is powerful, and I am energized to bolster existing marketing efforts through additional touchpoints that allow us to connect with our customers," said Dickenson.

"The growth and development of our leadership team is indicative of the momentum our company is experiencing," said Murphy. "Sicily is the right person to advance our marketing efforts as we continue to meet the needs of our customers in an age when they are more engaged and connected than ever before."

Mattress Firm has more than 3,600 company-operated and franchised stores across 49 states, holding the largest geographic footprint in the U.S. among multi-brand mattress retailers. In 2016, Mattress Firm was acquired by Steinhoff International Holdings. Most recently, the specialty bedding retailer has made industry headlines when the company split from its longtime partnership with leading bedding producer Tempur Sealy.

Erin BergErin Berg | Associate Editor
EBerg@furnituretoday.com

Erin Berg is an Associate Editor for Furniture/Today. After earning her B. A. in Broadcast Journalism from the University of Southern California, Erin began her career in marketing where she served clients in a wide variety of industries from film and television entertainment to aviation. Erin lived in Italy and four different states before landing in North Carolina in 2009.

Erin can be reached at EBerg@furnituretoday.com or at 336-605-1040.

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