Sandow acquires branding agency Seesaw

Re-brands acquisition as Wonder

Furniture Today Staff -- Furniture Today, July 11, 2011

NEW YORK — Sandow, parent company of Furniture/Today, has acquired Seesaw, a full-service digital strategy and media agency built on brand development and product innovation, graphic and industrial design and full-service Web, design and development.

Seesaw, whose clients include AT&T, Benjamin Moore, Stila Cosmetics and Singer, will be re-branded as Wonder.

Wonder strengthens and extends the marketing platform of Sandow, coming shortly after the recent announcement of the company's purchase of Materials Connexion and Culture & Commerce, officials said.

Wonder will remain autonomous, while solidifying a foundation for growth and gaining new synergies across the Sandow platforms of marketing, media, experiential events and commerce, according to a press release. While Wonder will remain externally focused, it will also provide a range of marketing services to support and enhance the Sandow brands.

"Wonder is a unique company that understands the value of innovation, which is why they will be a core asset to Sandow," said Adam I. Sandow, chairman and CEO of Sandow Media. "This acquisition shows our commitment to expanding our presence within the branding, design and digital industry, and our integrated resources will lead to substantial agency growth under the leadership of Randy Herbertson and Chris Dowling."

"We are enthused to be joining Sandow at this key point in time in the development and expansion of both companies," said Randy Herbertson, president of Wonder. "We are deeply vested in Wonder's core branding proposition. Supported by Adam Sandow's innovative vision and the firm's resources, we will further build our external practice and create new levels of marketing excellence and collaboration with our sister companies.

"We have chosen the name Wonder to mark this new chapter of our existence, as it represents the intelligence and humility that is at the core of great idea discovery, from breakthrough consumer insights and brand strategy, best in class design, to new to the world digital execution," Herbertson said.

Based in New York, Wonder was founded as Seesaw by Herbertson and Chris Dowling in 2004, with the mission of closing the "brand gap" between brand planning an execution.

Founded by Adam I. Sandow in 2002, Sandow builds multichannel, vertically integrated luxury brands.