Saying ‘I do' to Better Sleep
Furniture Today Staff -- Furniture Today, July 13, 2011
The Better Sleep Council has added brides to its Stop Zombietis campaign.
ALEXANDRIA, Va. - The Better Sleep Council, expanding on the "Stop Zombieitis" campaign it launched in May, is now focusing its efforts on a new group: Brides.
As wedding season gets under way, the BSC says that brides-to-be are developing Zombieitis "at unprecedented rates." Zombieitis, a condition triggered by sleep deprivation, can cause sufferers to exhibit zombie-like symptoms, including bags under the eyes, weight gain, a slow gait, a distracted disposition and apathy, the BSC says.
The Stop Zombieitis campaign aims to attract attention to the very real consequences of sleep deprivation, but the BSC isn't suggesting that there are real zombies - walking dead - in the country.
The bedding industry's public education arm says that brides around the world are at high risk of developing Zombieitis and becoming "Zombie Brides."
In May, the BSC launched the Stop Zombieitis campaign to warn all consumers about the dangers of Zombieitis, inform them of the cure (a new mattress), and to help stop the spread of Zombieitis.
Brides, the council says, want to be as alert and healthy as possible for their weddings. Getting the right amount of sleep allows a bride to enjoy her special day, and alleviates stress during the wedding planning process. Sleep makes brides look more refreshed, saving them hundreds of dollars in expensive skin treatments.
Studies show that 45% of women agree that they feel more refreshed after a good night's sleep, the BSC said.
"Sleep deprivation can make everything feel overwhelming and will alter a bride's mood on her big day," said Karin Mahoney, the BSC's director of communications. "It can turn a bride into a ‘Zombie Bride' and make the day much more stressful for everyone involved."
And for brides that want to get in shape before the big day, the most important ingredient in a diet is sleep. Studies have shown that dieters who get less than the recommended seven to eight hours of sleep each night lose less weight. Some studies have found that sleep may be more important for weight loss than even diet, the BSC said.
"Sleep loss is associated with striking alterations in hormone levels that regulate the appetite," said Dr. Michael Thorpy, director of the Sleep-Wake Disorders Center at Montefiore Medical Center in New York. "Anyone making a commitment to lose weight should probably consider a parallel commitment to getting more sleep."
-
Teens becoming sleep-deprived zombies, BSC warns
Aug 10, 2011 -
Zombieitis Campaign to Fight Sleep Deprivation
Jun 1, 2011 -
BSC: New mattress can cure ‘zombieitis'
Apr 6, 2011
VIEW ALL GALLERIES
