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Woolrich Home's new digital catalog includes all brand partners

Furniture Today Staff -- Furniture Today, July 18, 2011

WOOLRICH, Pa. — Woolrich Home says the latest edition of its digital catalog offers enhanced online tools for retailers and designers, along with the ability to view the entire Woolrich Home offering in one place.

Woolrich Home’s new digital catalog features more than 300 products from the company’s brand partners.

The online catalog at www.woolrichhome.com/catalog includes photos and product descriptions that can be downloaded in pdf form or printed, and pages and products can be bookmarked with notes attached or shared with others.

Sharon Kepley, licensing manager for home furnishings at Woolrich Home, said the most advantageous tool the digital catalog offers retailers and designers is the ability to see more than 300 products from the entire complement of Woolrich Home brand partners in one place.

"This is particularly important since each company has its own distribution channels and sales teams," she said.

Woolrich brand partners and licensees include Shadow Mountain (furniture), JLA Home (bedding ensembles, textile wall art and decorative pillows), Picture Source (wall décor), Whitecraft (indoor/outdoor furniture), Mohawk Home (area rugs), Lynn Haney Collection (holiday collectibles), PM&J (pet beds and accessories) and Rowe Pottery Works (tabletop and garden décor).

"Enhanced analytics will enable us to track the most frequently viewed products, as well as products that are bookmarked and the region of the country the user comes from," Kepley said. "The feedback will be invaluable for future product development at Woolrich Home."

The enhanced digital catalog is the latest in a series of digital initiatives at Woolrich Home, which includes evolving social media campaigns via Facebook at www.facebook.com/woolrichhomefurnishings and Twitter at www.twitter.com/woolrichhome.

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