Shanghai Textiles Show to Spotlight Trends
Furniture Today Staff -- Furniture Today, July 19, 2011
SHANGHAI, China - This year's Intertextile Shanghai Home Textiles fair, set for Aug. 29-31, will once again feature an interiors trend zone showing up-and-coming trends for home fabrics.
Nelly Rodi and Sachiko Inoue, interior and apparel design experts from Paris and Tokyo, are creating this year's trend zone. They will interpret the 2012-2013 trends by displaying a series of natural and synthetic home fabrics and products together with a mix of bright and neutral colors at the trends zone in Hall W1 of the Shanghai New International Expo Centre.
The four themes include:
Make it happy - Poetic and natural. A modern romantic trend peppered with touches of offbeat fantasy. The style of the home is not too serious, but respecting nature, with a provincial and slightly vintage charm.
Raw forces - Purity and authenticity. The look is natural, rustic chic. There's total investment in the natural and the authentic, resulting in a raw elegance that is both innovative and modern.
Color therapy - The use of bright primary colors as a therapy. Simplicity and functionality promote an atmosphere of design. Blocks of color are mixed with pale wood and pure white to recreate the purity of childhood.
Love greens - The look reflects ethical, sustainable development. Every aspect of the home is pampered, cherished and fussed over. Everything is staged to reflect an urban lifestyle.
Additionally, in-depth seminars about home décor and textile trends will be led by four international trend forecasters including:
Chris Sanderson, strategy and insight director for The Future Laboratory from the United Kingdom and a member of Heimtextil Trendtable, who will speak on Heimtextil trends for 2011- 2012.
Gobetti Davide, textile fabric design director for Concept Style Fashion Project Group in Italy, will give a presentation on the textile design process from idea to product.
Rodi, founder and creative director for NellyRodiTM Agency in France, will present decors and atmosphere trends for 2012-2013.
Inoue, textile planner and trend director for I.S. Planning in Japan, will present the Lovely Reform Plan. Intertextile Shanghai Home Textiles 2011 is organized by Messe Frankfurt (HK) Ltd., the Sub-Council of Textile Industry and the China Home Textile Assn. Information on the event is available by emailing textile@hongkong. messefrankfurt.com.
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