ISPA speaker: To win in social media, be interesting
March 17, 2017,
ST. PETERSBURG, Fla. - Business guru David Avrin has some simple advice on how to succeed in social media.
David Avrin, left, and Mary Helen Rogers of ISPA
“If you want people to be interested, you have to be interesting,” said Avrin, who is known as “The Visibility Coach” for his work with various business groups. He illustrated that message by showing a couple and a mattress, with one saying to the other: “Tonight let’s do something your memory foam mattress will never forget.”
In his well-received keynote address at the International Sleep Products Assn. Conference here, Avrin urged his listeners to “stand out in unexpected ways.” Competition has gotten tougher in the marketplace, and it’s more important than ever to offer key points of differentiation, he said.
While some companies use social media to sell their products, Avrin said that’s the wrong approach. “Don’t sell on social media,” he said. “Share.”