• David Perry

ISPA speaker: To win in social media, be interesting

ST. PETERSBURG, Fla. - Business guru David Avrin has some simple advice on how to succeed in social media.

Avrin Rogers ISPADavid Avrin, left, and Mary Helen Rogers of ISPA

“If you want people to be interested, you have to be interesting,” said Avrin, who is known as “The Visibility Coach” for his work with various business groups. He illustrated that message by showing a couple and a mattress, with one saying to the other: “Tonight let’s do something your memory foam mattress will never forget.”

Companies that don’t have interesting social media content are “pedestrian,” he noted.

In his well-received keynote address at the International Sleep Products Assn. Conference here, Avrin urged his listeners to “stand out in unexpected ways.” Competition has gotten tougher in the marketplace, and it’s more important than ever to offer key points of differentiation, he said.

While some companies use social media to sell their products, Avrin said that’s the wrong approach. “Don’t sell on social media,” he said. “Share.”

David PerryDavid Perry | Executive Editor, Furniture Today

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
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