• David Perry

Demand for certified foams rising

CertiPUR-US program sees increase in interest, leader says

Malouf CertiPURJake Neeley, left, and Mike Douglas, both of Malouf, with Mike Crowell of CertiPUR-US.
ST. PETERSBURG, Fla. - Demand for certified foam in mattresses is on the rise, attendees at an International Sleep Products Assn. Conference here were told.

“The number of calls we get from consumers has risen dramatically during the past few months,” said Mike Crowell, executive director of CertiPUR-US, a voluntary flexible polyurethane foam certification program. “There are a number of people making decisions about whether to buy a mattress based on whether the foam is certified. It’s not unusual for a caller to thank us for the service we are providing. It’s very gratifying.”

The CertiPUR-US program was established several years ago to address an influx of substandard foams coming into the U.S. In response, a group of foam manufacturers worked in conjunction with environmentalists, academics, industry and consumer groups and chemists to develop a testing, analysis and certification program specifically for the flexible polyurethane foam used in bedding products and upholstered furniture, officials said.

Certified foams are made without ozone depleters, mercury, lead and heavy metals, formaldehyde and certain flame retardants.

“The integrity of our program is paramount,” said Crowell. “This is not an easy standard to pass. Foam producers have to recertify every year and we conduct random verification testing just to keep everyone on their toes.”

The CertiPUR-US seal means the foam in the bedding or upholstered furniture has been tested to meet rigorous standards for emissions, content, performance and durability, Crowell said.

David PerryDavid Perry | Executive Editor, Furniture Today

Hi, online readers. I'm David Perry, executive editor of Furniture/Today, and the writer on the mattress beat. Get my musings on mattresses on our web site and on my Twitter feed. And let me know what you would like me to write about in the wonderful world of mattresses.

Follow me on Twitter at https://twitter.com/DT_Perry
See my first music video at http://ftbeddingman.com/


  • Centers of High Point marks 20-year milestone, better than ever

    Camera Icon More Videos

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence


RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses