• Thomas Russell

Theodore Alexander expands New York Design Center showroom

High end manufacturer worked on 6,000-square-foot space with Robin Baron.

NEW YORK CITY – High end case goods and upholstery manufacturer Theodore Alexander has completed an extensive renovation and expansion of its showroom at the New York Design Center at 200 Lexington Ave.

Theodore Alexander This vignette is among those seen at Theodore Alexander's newly renovated and expanded showroom at the New York Design Center.
The company has been at the NYDC since early 2015. The expansion brought the space to 6,000 square feet, from an original 4,000 square feet. The company worked with Robin Baron of Robin Baron Design on the project, which the company described as creating “a brand showcase which reflects our commitment to the needs of the interior designer.”


The expanded space showcases vignettes of its signature collections, which include Michael Berman and Jamie Drake. In addition, it features customizable upholstery options – including more than 1,000 fabrics from Duralee, Scott Meacham Wood and Theodore Alexander- that are available from Theodore Alexander’s North Carolina plant.

“Our New York Design Center showroom has been redesigned as a destination for the TA brand which showcases our growing product capability and flexibility, and we are grateful to Robin Baron for leading the project,” said Theodore Alexander President Jeremy Hoff. “It’s an incredible transformation by one of our favorite designers. This new showroom is intended to delight TA’s most favored clients; the interior designers and architects who recognize our designs for their style and value.”

“I always say 'Confidence Begins at Home,'” Baron said. “When you feel good about your home you feel good about your life."

She added that she was pleased to work with the Theodore Alexander team on the project.

“They truly understand the importance of creating a home and their people and products reflect this at every level,” Baron said. “You never know where you're going to find inspiration. So always have an open eye and an open mind. With all of the Theodore Alexander products in their new expanded showroom at the NYDC and the Robin Baron collection of rugs, vintage antiques and art, you’re bound to find inspiration here.”

Thomas RussellThomas Russell | Associate Editor, Furniture Today

I'm Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

Web Directory Search
Search for Products/Companies

RSA Insights & Intelligence


RSA Insights & Intelligence gives you, the retail sales associates, critical intelligence and insights. We make it easier for you to sell by providing actionable tips and key takeaways you can and should use for every sale. Check out our latest two articles:
* How to use an implied close
* The low cost of mattresses