Theodore Alexander expands New York Design Center showroom
March 21, 2017,
NEW YORK CITY – High end case goods and upholstery manufacturer Theodore Alexander has completed an extensive renovation and expansion of its showroom at the New York Design Center at 200 Lexington Ave.
This vignette is among those seen at Theodore Alexander's newly renovated and expanded showroom at the New York Design Center.
The expanded space showcases vignettes of its signature collections, which include Michael Berman and Jamie Drake. In addition, it features customizable upholstery options – including more than 1,000 fabrics from Duralee, Scott Meacham Wood and Theodore Alexander- that are available from Theodore Alexander’s North Carolina plant.
“Our New York Design Center showroom has been redesigned as a destination for the TA brand which showcases our growing product capability and flexibility, and we are grateful to Robin Baron for leading the project,” said Theodore Alexander President Jeremy Hoff. “It’s an incredible transformation by one of our favorite designers. This new showroom is intended to delight TA’s most favored clients; the interior designers and architects who recognize our designs for their style and value.”
“I always say 'Confidence Begins at Home,'” Baron said. “When you feel good about your home you feel good about your life."
She added that she was pleased to work with the Theodore Alexander team on the project.
“They truly understand the importance of creating a home and their people and products reflect this at every level,” Baron said. “You never know where you're going to find inspiration. So always have an open eye and an open mind. With all of the Theodore Alexander products in their new expanded showroom at the NYDC and the Robin Baron collection of rugs, vintage antiques and art, you’re bound to find inspiration here.”