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HFIA, Web4Retail partner to offer Facebook program for retailers

Furniture Today Staff -- Furniture Today, July 29, 2011

DALLAS — The Home Furnishings Independents Assn. is partnering with Web4Retail to bring Facebook marketing to the association's member stores.

A new program called Facebook Your Business is designed to help home décor retailers connect with customers through the popular social media site, which has an estimated 750 million users globally, HFIA said.

"Staying current with what the Web can offer is important in retail today," said Mary Frye, president of HFIA. "Facebook offers so much opportunity for reaching customers, especially those who might not otherwise read an ad or come into a store - the younger demographic."

Web4Retail will design, create and manage a branded Facebook page for each retailer, tailoring each store's page to match its personality, according to a press release from HFIA. Pages will have focused retail content, store information, promotions, photos and links to product categories.

Basic and standard packages are offered and include daily management of the site as well as providing information regarding shopper site usage provided through Google Analytics.

"We do all the work," said Denise Keniston, CEO of Web4Retail. "The first phase is to design the page. The second phase is the ongoing community management. We touch every page, every day. We come up with ideas to market directly to the fan. We build the community. We connect directly with the fans."

Along with its social media services, Web4Retail offers website design, Web marketing, SEO and e-commerce services for home furnishings industry retailers.

Information about HFIA and Facebook Your Business is available on the association's website at www.hfia.com, from Frye at (800) 942-4663 or mary@hfia.com, or visit www.facebookyourbusiness.net.

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