HFIA teams with CSN to offer Get It Near Me program
Aims to drive online shoppers into stores
Furniture Today Staff -- Furniture Today, August 1, 2011
DALLAS — Home Furnishings Independents Assn. and online retailer CSN Stores have joined together to offer CSN's Get It Near Me program at an exclusive price to HFIA members.
Designed to drive customer traffic into stores, Get It Near Me uses CSN's Internet ad platform to promote participating retailers to the website's 11 million shoppers.
Online customers to any of CSN's furnishings sites will be able to locate and view retail showrooms within the shopper's geographic area by clicking on HFIA member advertisements, according to a press release from CSN.
No contracts or minimum commitments are required of stores to participate, the online retailer said. The program also includes free account support, educational seminars on Web strategy and a rebate for HFIA members who use the program.
"Few independent home furnishings dealers will have the resources, money or staff to create the kind of internet traffic the CSN sites enjoy," said Mary Frye, president of HFIA. "However, Get It Near Me is an affordable way to drive more traffic from the Internet to the local retailer's site and to their store."
Based in Boston, CSN Stores is the third-largest online retailer of home goods in the United States and offers more than 3 million items from 5,000 brands, according to the press release. CSN's websites include AllModern.com, Luggage.com, Cookware.com and BedroomFurniture.com. CSN is a member of HFIA.
Information about HFIA and Get It Near Me is available on the HFIA website at www.hfia.com.
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HFIA, CSN Partner to Offer Get It Near Me Program
Aug 29, 2011
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