WHFA redesigns website, adds store
Retailers can buy light bulbs and warehouse products at a discount
Furniture Today Staff -- Furniture Today, August 1, 2011
AT THE MARKET — To celebrate the launch of its new website at www.WHFA.org, the Western Home Furnishings Assn. is hosting contests for visitors to the site during August, and is giving away promotional prizes here.
The promotional goods are available during market in the WHFA Retailer Resource Center, space C-496.
WHFA said it partnered with website design company Grey Suit Retail to create a site that meets the needs of association members, prospective members, partners and others in the industry.
"With this redesign we have created a website that is easier for retailers to navigate along with providing even more valuable industry resources and tools. This new site delivers a wide assortment of useful information in an easy-to-use format," said WHFA Executive Director Sharron Bradley. "Partnering with Grey Suit Retail was wonderful. They were able to create a great shopping cart for our WHFA Store that will make shopping for warehouse, touch-up and light bulb products even easier."
Expanded sections include an industry calendar that allows visitors to save industry dates to their Google Calendar, an article library that allows visitors to comment on, "like" or tweet articles. Readers also can now flip through a digital issue of the Western Retailer magazine.
The website still contains favorites from the past, such as information on WHFA's programs and services, a members-only area and business resources.
The biggest addition is the new WHFA Store, which sells light bulbs, warehouse and touch-up products to home furnishings retailers at reduced truckload pricing. Launching in early August, the new store will be easy to navigate and will allow retailers to email product suggestions to co-workers, rate products and check out in a few steps, officials said.
This month, WHFA is giving daily prizes to visitors who open the WHFA.org home page and add their information to the mailing list.
WHFA also is giving away a grand prize - a Nook Color eBook - to one winner on Sept. 1. To participate, visit the site, locate the new article titled "WHFA Website Contest" and follow the instructions.
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