AVB/BrandSource in first permanent Las Vegas Market showroom

Clint Engel -- Furniture Today, August 1, 2011

AT THE MARKET — AVB/BrandSource has its first permanent showroom here, an 8,000-square-foot space

Michael Allen, vice president home furnishings for the furniture, electronics and appliances buying group, said the group is "proud to have this large space opportunity to showcase our full assortment of programs and services."

Market attendees will be the first to see a new in-store graphics package featuring BrandSource ambassador Kathy Ireland, who will appear in advertising and promotional campaigns to help generate awareness of the BrandSource brand.

Ireland also has collaborated with BrandSource on product development. Her new home furnishings collection will be unveiled next month at the BrandSource convention in Las Vegas.

Information also is available here on BrandSource Financial, the group's new inventory finance program. Suppliers that have collaborated with BrandSource on the initiative include Serta, Simmons, Vaughan Furniture, Sealy, Tempur-Pedic and Douglas Casual Living.

Visitors also will BrandSource's redesigned private label bedding line, Majestic Sleep Collection, and its HGTV Green Home Mattress collection by Serta.

The buying group will host its membership meeting on Tuesday at 9 a.m.