Viewpoint Studios expands location in Greensboro, N.C.

Photo specialist works with home furnishings companies

Furniture Today Staff -- Furniture Today, August 4, 2011

GREENSBORO, N.C. — Home furnishings photo specialist Viewpoint Studios has expanded into a new location featuring 24 sets, including 18 new modular sets, and 17 bays with natural daylight capabilities.

The 83,000-square-foot facility, at 4300 Federal Drive here, is already fully operational, said Larry Pritchett, president of Viewpoint Studios. The company's executive offices and warehousing will remain in the original building located at 4328 Federal Drive.

"We're pleased to report that the move has been virtually seamless for our clients, all of whom have expressed great enthusiasm for the improved services we can now offer," Pritchett said. "In making this move, a primary goal was to become more efficient from a communication standpoint. We will enhance the level of communication our clients receive from the VP Studios team, and improve our overall customer service experience."

In its new location, the Viewpoint team can mix and match sets to create more unique looks for each client. Additionally, Viewpoint designers can produce CAD programs and digital renderings for clients prior to the start of any shoot.

"The ability to show our clients what a set will look like in advance makes it easier for them to pre-plan, and they can incorporate those results into the finished product," Pritchett said.

Also, clients can now modify bays at less construction costs because of the installation of new modular sets.

Viewpoint's client list includes Ashley Furniture, La-Z-Boy, Lowe's Home Improvement, Carolina Business Furniture, OFS, MasterBrands Cabinets, Mohawk Home and Sferra Bros., according to the company.

In a press release, the company also said that it is looking for new designers and photographers.

For more information, visit Viewpoint Studios on Facebook or at www.vpstudios.com and www.vpdigitalmedia.com.